Primera Cycle & Tri Show success

@2011-11-15

Nutrichef at Primera Cycle & Tri Show Bournemouth

Nutrichef were part of the very first Primera Cycle & Tri Show at the BIC, Bournemouth at the weekend.  Barbara tells us, "Primera Sports have been selling Nutrichef Flapjack for a few weeks now and they invited us to take part in their very firt expo, showcasing all things cycle and triathlon.  Not somewhere we'd usually find ourselves...however we thought we'd give it a go.  And are we glad we did!  We sold more Flapjack than we have at many food shows and talked to some interesting athletes about our Leaner & Stronger Meal Plans.

We found that the serious cyclists and triathletes were knowledgeable and interested in how they fuel their training, particularly long rides in the winter.  We fielded lots of questions about the ingredients of the Flapjacks and the calorie content of our meal plans from people interested in sports nutrition."

The event had over 3,000 people through the doors and all seemed really engaged with the wide range of suppliers from Nutrichef to Cannondale, Specialised and Primera themselves.

Primera manager and event organiser Alex Croucher adds, "we were really pleased with our inaugural event and thank our customers and suppliers for making it such a success many people travelled some way to be in Bournemouth with us. It was also good to have, Chris Saltrick from Challenge Adventure Charities with us, as they will benefit from monies raised through the sale of goodie bags! We work very closely with Macmillan Cancer Support and help raise money for them whenever possible. Don't forget the Macmillan Dorset Bike Ride in July 2012!  Oh and by the way  the Expo will be running again!"

And Nutrichef will be there again!  

Back to news